Im assuming this is cyano since you say it peels off even though it looks more brown than cyano usually is. Im not sure...
How long has your tank been setup? Cyano usually comes after brown & green algae.
Its normal for a new tank to go thru a lot of algae. All you can really do is wait it out. To speed up the process, you can add phosphate remover, do more water changes and physically remove as much of the algae as you can. Also using RO water is recommended over tap.