LFS suggested it when I went looking for some of my usual. I have already read it is fine to use and no it is not flavored. Not a rookie haha but does anyone use it. $2 is far cheaper for .44oz that $8 for the .80 oz I was getting and the fish ate it quick. Anyone who wastes a ton at the LFS see about getting it. website is AFC I got mine at Publix(only ones with the sushi area) These packs have 5 big sheets but he showed me the pack the lady uses to make it and it was a 100 pack. It was frackin huge but even $40 for all that is incredibly cheap.